In the last few years, I have become more aware of the workings of social media, as well as the effect it could have. I previously mentioned that I was a social media intern at StarTalk Radio, which is hosted by Neil deGrasse Tyson. Since last week's post, I am proud to report that I am continuing my work with StarTalk through the school year. During the summer, I was doing content creation, but now I am working with numbers and analysis of viewership. I learned a lot about ratings during my class last semester with Dr. Holmes, and I am learning more about it this semester, so hopefully I get the hang of it. It has been so long since I learned about Arbitron and Eastlan Ratings, so hopefully this semester I can brush up on my knowledge. I actually have some questions for all the readers out there who might be more familiar. How do ratings work with a show like StarTalk? StarTalk is a podcast, and the episodes are posted on services like SoundCloud and iTunes.
If I find out, I will let you know.
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Up until recently, I did not know much about advertising. I always thought it seemed simple, but it wasn't until I took Introduction to Advertising last semester, and my social-media internship at StarTalk Radio this past summer that I realized how complicated it can be.
I still have a lot to learn if I want to further my career in social media. Nowadays, I am the social media manager for my local chapter of Alpha Epsilon Pi. There is still a lot I need to know, but at the same time, some of the important points listed in the chapter 17 reading by Charles Warner were already in my brain. One that stuck out to me was the concept of continuous scheduling. This summer, I was originally going to limit my posting to a few times a month, because school wasn't in session and I didn't think people would be paying attention. Thankfully, I was convinced otherwise, and ended up posting once or twice each week. In addition, I made new AEPi social media accounts for twitter and snapchat during the summer too. Our AEPi chapter's social media accounts do not have a huge audience. I think this is because of how small the school is, and that Greek life on campus is quite small. I am hoping that this year, our posts will reach out and people will see what AEPi has to offer on this campus. It will be hard, but hopefully this class will give me some new methods and ideas. Just incase you wanted to see what we are up to: Facebook: https://www.facebook.com/AEPINP/ Instagram: https://www.instagram.com/aepinewpaltz/ Twitter: https://twitter.com/AEPiNewPaltz Snapchat: @aepi_nurho Harvard professor Theodore Levitt makes some very interesting points about advertising: "advertisements are the symbols of man's aspirations." The more I thought about that quote, the more I realized it is accurate in many senses.
It certainly applies to my life in little ways. For example, I sometimes to clothes shopping and I find myself looking at the mannequins conveniently placed throughout the store. I see them and I say to myself, "wow! Those clothes look and fit really well, so that must mean that they will look good on me too." They usually will look pretty good on me, but not as good as I expect, because I don't have the same muscles as those mannequins. One day I hope to be a bit more fit, but until, I will have to keep looking at those mannequins. It reminds me of an episode of Spongebob Squarepants, where Spongebob sees an advertisement for these fake/inflatable muscles. He buys them because he wants to be strong. That ad he saw on TV embodied one of his biggest desires, which is what Levitt's quote is all about. The two examples I used focused on physical aspirations, but I am sure that it applies to other situations. I am very excited to be a part of this new class, and learn about and further my career in marketing and social media. This is going to be a great class! Benjamin Schoenfeld |
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This is Benjamin Schoenfeld's blog. Most of these posts are for his Advertising Sales class. Happy reading! Archives
May 2018
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