Up until recently, I did not know much about advertising. I always thought it seemed simple, but it wasn't until I took Introduction to Advertising last semester, and my social-media internship at StarTalk Radio this past summer that I realized how complicated it can be.
I still have a lot to learn if I want to further my career in social media. Nowadays, I am the social media manager for my local chapter of Alpha Epsilon Pi. There is still a lot I need to know, but at the same time, some of the important points listed in the chapter 17 reading by Charles Warner were already in my brain. One that stuck out to me was the concept of continuous scheduling. This summer, I was originally going to limit my posting to a few times a month, because school wasn't in session and I didn't think people would be paying attention. Thankfully, I was convinced otherwise, and ended up posting once or twice each week. In addition, I made new AEPi social media accounts for twitter and snapchat during the summer too. Our AEPi chapter's social media accounts do not have a huge audience. I think this is because of how small the school is, and that Greek life on campus is quite small. I am hoping that this year, our posts will reach out and people will see what AEPi has to offer on this campus. It will be hard, but hopefully this class will give me some new methods and ideas. Just incase you wanted to see what we are up to: Facebook: https://www.facebook.com/AEPINP/ Instagram: https://www.instagram.com/aepinewpaltz/ Twitter: https://twitter.com/AEPiNewPaltz Snapchat: @aepi_nurho
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This is Benjamin Schoenfeld's blog. Most of these posts are for his Advertising Sales class. Happy reading! Archives
May 2018
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