Most people who use the internet think it is so simple, and that anyone can understand it. It is kind of true, but at the same time, there is so much about the internet we don't know. Specifically, if you are in marketing and social media, you need to understand viewing patterns and trends. I work in social media, and use it on a daily basis, but there is so much I don't know. As I have written about before, I am an intern at StarTalk Radio with Neil deGrasse Tyson. It is an internship that has given me a lot of opportunities. I have also learned a lot from this internship.
I just recently got a new assignment. I am now taking viewing numbers from Soundcloud, and putting them on a spreadsheet, so we can better understand what kinds of guests and co-hosts we should get for future shows. This is so exciting and challenging, and I am thrilled I get to partake in such a serious assignment. I am looking forward to it.
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I love the internet. When I have free time, or when I am working, chances are I am using the internet. It is an incredible way of communicating with other people and finding funny cat videos. However, the internet has given us its fair share of bad things. Many products of the internet came from bad intent.
Internet advertising is so huge, but it can be sketchy, especially if it comes up in form of a pop up. I hate pop up advertisements. If you are not careful, one of these pop up advertisements can cause havoc on your personal computer. I actually read somewhere that the person who created pop up advertisements ended up regretting his creation. Another abuse of the internet lies within the people who use it, especially in the form of cyber bullying. Cyber bullying is such a huge concern nowadays, especially among kids under the age of 18. I remember one site that was pretty big when I was younger was a website that people wrote anonymous questions to each other. It seems kind of harmless, but then people started to write mean and hurtful comments. This lead to a young girl ending her life. The internet is a powerful tool. As someone who work with it (see my previous post about my internship at StarTalk Radio), it is only going to get bigger, more powerful and more accessible. Make smart decisions, don't browse any harmful websites, and be kind to one another. I was born in 1995, so I am a product of the digital age. I listen to radio in the car, but I was not around during the days where every home had a radio in their living room. So many famous events were broadcast on the radio, and I am going to list a few that I wish I got to be there for.
1. In 1938, Orson Wells broadcasted his famous War of the Worlds program. Even though it was only a story, it sent its listeners into a frenzy. It sounded very much like a real Martian invasion, but thankfully it was not. Nowadays, many plays/stories are broadcasted, but this one had a huge impact. I mean, it is 2016 and we are still talking about it. 2. World War II was a very unique time in our nation's history. People were so engaged with the war effort, and the radio was used effectively. One of the most famous uses of radio during the war was President Franklin Roosevelt's Fireside Chats. There was not just one fireside chat, but instead there a bunch of them. He talked about many things, such as the war, the economy, recession and The New Deal. This was one of the first times that a US President had direct communication with the American people, and it definitely boosted morale during the war. 3. I have been a huge Beatles fanatic my whole life. I often wonder what it was like to live in America during the peak of Beatlemania in 1964. During this time, the only thing playing on pop radio was The Beatles. They held the top 5 spots on the Billboard charts. Even though they are more well known for their appearance on the Ed Sullivan Show, the radio was still a huge part of it. There are many events, but those are just three of them. I am obviously missing a few bigger ones, but these are still important to radio and media. Here is a list of other famous radio events: http://listverse.com/2007/07/19/top-10-historic-radio-broadcasts/ |
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This is Benjamin Schoenfeld's blog. Most of these posts are for his Advertising Sales class. Happy reading! Archives
May 2018
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