I am excited, because we finally took the midterm, and how we have gotten to social media marketing. I love social media from both sides: not only as a consumer, but as a manager. People like interactivity, or in other words, they like direct communication: "Interactivity allows customers to communicate directly with advertisers and tell them what they like and do not like, and what they will buy." My boss at StarTalk Radio worked in advertising for many years. The reason why he made the switch to social media and internet advertising is because he liked being able to communicate directly with consumers. I feel the same way. You can apply a lot of real like tips to this. People like it when you talk directly to them, rather than look down at them. the same can be said about social media. Also, I think that in order to be effective in social media, you need to be good at communicating with people on a personal level. Social media is only getting bigger, and I cannot wait to take it by the horns.
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This is Benjamin Schoenfeld's blog. Most of these posts are for his Advertising Sales class. Happy reading! Archives
May 2018
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