In the last few years, I have become more aware of the workings of social media, as well as the effect it could have. I previously mentioned that I was a social media intern at StarTalk Radio, which is hosted by Neil deGrasse Tyson. Since last week's post, I am proud to report that I am continuing my work with StarTalk through the school year. During the summer, I was doing content creation, but now I am working with numbers and analysis of viewership. I learned a lot about ratings during my class last semester with Dr. Holmes, and I am learning more about it this semester, so hopefully I get the hang of it. It has been so long since I learned about Arbitron and Eastlan Ratings, so hopefully this semester I can brush up on my knowledge. I actually have some questions for all the readers out there who might be more familiar. How do ratings work with a show like StarTalk? StarTalk is a podcast, and the episodes are posted on services like SoundCloud and iTunes.
If I find out, I will let you know.
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This is Benjamin Schoenfeld's blog. Most of these posts are for his Advertising Sales class. Happy reading! Archives
May 2018
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