In the textbook, it talks about how there is no single media that is the most effective: "Effective at doing what? Different media have different strengths" (Warner). It is important to choose your medias wisely. Some medias work better than others for certain purposes. Even music, which is its own media, can be advertised well with visual medias.
I mean, if I was selling music, I would probably get more buyers from advertising this music as a YouTube ad and a radio commercial. At the same time, music can have visual elements: when you go to a music store or record store, some album covers might grab your attention than others. I am sure plenty of people who bought Sgt. Pepper's Lonely Heart Club Band bought it because the album cover got their attention. Other artists have used physical means to advertise themselves and their works. Lady Gaga is known not only as a musician, but also as a perfomer. She has worn dressed made out of raw meat, and arrived at an award show inside a giant egg. Also, music videos gave music a new way to visually present itself. Before the concept of a music video was solidified, there were TV shows were bands and artists would perform their songs, such as the Ed Sullivan Show. The Beatles can take some credit for music videos: in addition to making a bunch of wonderful films that include scenes of singing their songs, they also taped music promos to send out to shows like Ed Sullivan so that they can satisfy the demand and not make themselves so crazy. MTV actually honored The Beatles and Richard Lester (director of Beatles films A Hard Days Night and Help) for their part in the creation of music video. So, your music can be really good, but you will definitely need some sort of awesome visual media to help the music really take off. Warner, Charles. Media Selling: Television, Print, Internet, Radio (Kindle Location 9304). Wiley. Kindle Edition.
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This is Benjamin Schoenfeld's blog. Most of these posts are for his Advertising Sales class. Happy reading! Archives
May 2018
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