More and more people are getting their news from the internet and social media. I used to be under the impression that physical newspapers were going to die completely, but I am not so sure anymore. According to the textbook: "However, in spite of these threats, newspapers remain an important source for news and advertising information and the dominant source for local news and information."
The piece of the quote that I am trying to target is about local news. I do not truly know why local news has remained succesful on a physical format, but I have a suspicion or two. One of the things that people like about national news outlets like Huffington Post, New York Times and Buzzfeed do well on the internet is because a lot of their content is free for viewing online. I am not sure if there are any local papers that have free content available for viewing. I know that one of my local papers, Newsday, requires a login if you want to view their content online. I am curious if local papers will lose out financially if their articles are free and one doesn't need a subscription. Also, I think maybe local news has done well on physical media because local news a lot that national news doesn't. Newspapers about your local community or hometown have a certain charm to it that is hard to describe. At the end of the day, we should all support our local newspaper. There is nothing else like it.
0 Comments
Leave a Reply. |
Author
This is Benjamin Schoenfeld's blog. Most of these posts are for his Advertising Sales class. Happy reading! Archives
May 2018
Categories |