Harvard professor Theodore Levitt makes some very interesting points about advertising: "advertisements are the symbols of man's aspirations." The more I thought about that quote, the more I realized it is accurate in many senses.
It certainly applies to my life in little ways. For example, I sometimes to clothes shopping and I find myself looking at the mannequins conveniently placed throughout the store. I see them and I say to myself, "wow! Those clothes look and fit really well, so that must mean that they will look good on me too." They usually will look pretty good on me, but not as good as I expect, because I don't have the same muscles as those mannequins. One day I hope to be a bit more fit, but until, I will have to keep looking at those mannequins. It reminds me of an episode of Spongebob Squarepants, where Spongebob sees an advertisement for these fake/inflatable muscles. He buys them because he wants to be strong. That ad he saw on TV embodied one of his biggest desires, which is what Levitt's quote is all about. The two examples I used focused on physical aspirations, but I am sure that it applies to other situations. I am very excited to be a part of this new class, and learn about and further my career in marketing and social media. This is going to be a great class! Benjamin Schoenfeld
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This is Benjamin Schoenfeld's blog. Most of these posts are for his Advertising Sales class. Happy reading! Archives
May 2018
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